Using eye tracking to identify cultural differences in information seeking behavior

Using eye tracking to identify cultural differences in information seeking behavior

The main goal of this research is to investigate how people with different cultural background differ in their interaction style and visual behavior on search engine results pages (SERP), more specifically between groups from the Middle Eastern region vs. Western Europe. The researchers conducted a...

书目详细资料
Main Authors:	Marcos, M, Garcia-Gavilanes, R, Bataineh, E, Pasarin, L
格式:	Conference item
出版:	ACM SIGCHI 2014

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