Prosocial apathy when helping others is too much effort

Prosocial acts—those that are costly to ourselves but benefit others—are a central component of human coexistence1,2,3. While the financial and moral costs of prosocial behaviours are well understood4,5,6, everyday prosocial acts do not typically come at such costs. Instead, they require effort. Her...

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Bibliographic Details
Main Authors: Lockwood, P, Hamonet, M, Zhang, S, Ratnavel, A, Salmony, F, Husain, M, Apps, M
Format: Journal article
Published: Nature Publishing Group 2017