Long-range social influence in phone communication networks on offline adoption decisions
We use high-resolution mobile phone data with geolocation information and propose a novel technical framework to study how social influence propagates within a phone communication network and affects the offline decision to attend a performance event. Our fine-grained data are based on the universe...
| Main Authors: | , , , |
|---|---|
| Format: | Journal article |
| Language: | English |
| Published: |
INFORMS
2023
|