Multisensory perception and positive emotion: exploratory study on mixed item set for apparel e-customisation
With the rapid development of digital technology, more and more consumers are prefering to buy their clothes online. In order tTo improve the quality of online services and enrich the consumer experience of apparel e-customisation, this paper develops item scales that measure positive emotion, visua...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
SAGE Publications
2020
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