Predictive packaging design: Tasting shapes, typefaces, names, and sounds
Many studies have documented that people match a variety of tastes, aromas, and flavours crossmodally to other sensory features, such as abstract shapes, names, and speech sounds. These findings have had a significant impact on how the sensory attributes of product packaging are understood and how t...
| Main Authors: | , , , |
|---|---|
| 格式: | Journal article |
| 語言: | English |
| 出版: |
2014
|