When technology imitates life: how immersive technologies influence consumer judgments and behaviors
<p>Immersive technologies have generated enormous industry investment and buzz, and marketers are beginning to embrace these technologies in hopes of transforming the customer experience. However, limited research has empirically explored how these nascent immersive technologies might actually...
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Tesi |
| Lingua: | English |
| Pubblicazione: |
2022
|
| Soggetti: |