The dynamics of innovation contests using firm-hosted communities

<p>Firms pursuing an open innovation strategy have increasingly turned to individuals as sources of new ideas. Two main approaches are often highlighted. First, firms can use online innovation contests, where individuals submit ideas in competition for a prize. Second, firms can use firm-hoste...

詳細記述

書誌詳細
第一著者: Langner, BF
その他の著者: Seidel, V
フォーマット: 学位論文
言語:English
出版事項: 2013
主題: