Illusory Correlation as the Outcome of Experience Sampling

Individuals are typically more likely to repeatedly select alternatives they have a positive impression of. This paper shows that this sequential sampling feature of the information acquisition process might lead to the emergence of illusory correlation between attributes of multi-attribute alternat...

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Bibliographic Details
Main Authors: Denrell, J, Le Mens, G
Format: Book section
Published: Curran Associates 2009