Combining typeface and color to prime specific taste expectations

The effects of color and typeface on people’s taste expectations have been well documented in the literature on crossmodal correspondences. However, research on the interaction between different visual features when they are collectively associated with specific taste qualities is scarce. Here, an o...

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Những tác giả chính: Lee, BP, Spence, CJ
Định dạng: Journal article
Ngôn ngữ:English
Được phát hành: American Psychological Association 2023