Collection sales: Good or bad for journals?
This article discusses the impact of collection sales (i.e., the bundling of several journals for sale by publishers to libraries) on journals. The advent of electronic journal distribution implies that bundling is an efficient sales strategy and can act to extend the reach of a journal. Current arr...
Main Author: | |
---|---|
Format: | Journal article |
Language: | English |
Published: |
Western Economic Association
2010
|