Multisensory experiential wine marketing
The pairing of wine with music goes back a long way, starting out with commentators at first merely just using musical metaphors in order to describe the wines they were writing about. In recent years, however, this area of interest has morphed into a growing range of multisensory tasting events in...
| Prif Awdur: | |
|---|---|
| Fformat: | Journal article |
| Cyhoeddwyd: |
Elsevier
2018
|