The right to speak a brand: rethinking the interaction between trade marks and freedom of expression in the age of expressive branding
<p>Trade marks no longer serve solely a source-identifying function, but rather have evolved to perform a plethora of functions. These range from signalling information about quality or reputation to conveying complex and varied meanings that can be relied upon by different individuals for exp...
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| Format: | Thesis |
| Language: | English |
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2019
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