The Child-Parent Purchase Relationship: Pester Power, Human Rights and Retail Ethics
This paper explores the role of the child in modern consumption in terms of rights and responsibilities, particularly focussing on the child–parent purchase relationship. Two new models of this relationship are presented that integrate elements of post-modern marketing theory and ethics thinking. Th...
| Main Authors: | , |
|---|---|
| Format: | Journal article |
| Published: |
2004
|