The Child-Parent Purchase Relationship: Pester Power, Human Rights and Retail Ethics
This paper explores the role of the child in modern consumption in terms of rights and responsibilities, particularly focussing on the child–parent purchase relationship. Two new models of this relationship are presented that integrate elements of post-modern marketing theory and ethics thinking. Th...
| Hoofdauteurs: | , |
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| Formaat: | Journal article |
| Gepubliceerd in: |
2004
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| _version_ | 1826301578873667584 |
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| author | Nicholls, A Cullen, P |
| author_facet | Nicholls, A Cullen, P |
| author_sort | Nicholls, A |
| collection | OXFORD |
| description | This paper explores the role of the child in modern consumption in terms of rights and responsibilities, particularly focussing on the child–parent purchase relationship. Two new models of this relationship are presented that integrate elements of post-modern marketing theory and ethics thinking. The paper concludes with a survey of leading UK retailers that market to children that provides an operational context for the overall discussion and allows recommendations to be made that enhance the children's shopping experience in both a commercially viable and ethically sound fashion. |
| first_indexed | 2024-03-07T05:34:32Z |
| format | Journal article |
| id | oxford-uuid:e36e471c-7e14-40cb-a890-d30481a89c14 |
| institution | University of Oxford |
| last_indexed | 2024-03-07T05:34:32Z |
| publishDate | 2004 |
| record_format | dspace |
| spelling | oxford-uuid:e36e471c-7e14-40cb-a890-d30481a89c142022-03-27T10:09:04ZThe Child-Parent Purchase Relationship: Pester Power, Human Rights and Retail EthicsJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:e36e471c-7e14-40cb-a890-d30481a89c14Saïd Business School - Eureka2004Nicholls, ACullen, PThis paper explores the role of the child in modern consumption in terms of rights and responsibilities, particularly focussing on the child–parent purchase relationship. Two new models of this relationship are presented that integrate elements of post-modern marketing theory and ethics thinking. The paper concludes with a survey of leading UK retailers that market to children that provides an operational context for the overall discussion and allows recommendations to be made that enhance the children's shopping experience in both a commercially viable and ethically sound fashion. |
| spellingShingle | Nicholls, A Cullen, P The Child-Parent Purchase Relationship: Pester Power, Human Rights and Retail Ethics |
| title | The Child-Parent Purchase Relationship: Pester Power, Human Rights and Retail Ethics |
| title_full | The Child-Parent Purchase Relationship: Pester Power, Human Rights and Retail Ethics |
| title_fullStr | The Child-Parent Purchase Relationship: Pester Power, Human Rights and Retail Ethics |
| title_full_unstemmed | The Child-Parent Purchase Relationship: Pester Power, Human Rights and Retail Ethics |
| title_short | The Child-Parent Purchase Relationship: Pester Power, Human Rights and Retail Ethics |
| title_sort | child parent purchase relationship pester power human rights and retail ethics |
| work_keys_str_mv | AT nichollsa thechildparentpurchaserelationshippesterpowerhumanrightsandretailethics AT cullenp thechildparentpurchaserelationshippesterpowerhumanrightsandretailethics AT nichollsa childparentpurchaserelationshippesterpowerhumanrightsandretailethics AT cullenp childparentpurchaserelationshippesterpowerhumanrightsandretailethics |