Entry Deterrence in Markets with Consumer Switching Costs.
In many markets consumers have transaction or learning "switching costs" between functionally undifferentiated brands. New entry into such markets may be deterred either by large customer bases and/or large switching costs, which deny customers to an entrant, or by small customer bases and...
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| Formatua: | Journal article |
| Hizkuntza: | English |
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1987
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