Assessing the shapes and speech sounds that people associate with chocolate samples varying in cocoa content

We report a series of three experiments designed to highlight the reliable crossmodal correspondences that exist between the cocoa content of various commercially-available chocolate products and both visually-presented shapes and nonsense words. The chocolates tested in this study included three ki...

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Bibliographic Details
Main Authors: Ngo, M, Misra, R, Spence, C
Format: Journal article
Language:English
Published: 2011