Are meat options preferred to comparable vegetarian options? An experimental study

<strong>Objective</strong> Reducing meat consumption would have substantial benefits both in terms of health and environmental impact, but meat options may be more attractive to customers than meat-free options. This study tested this by presenting UK adults (n = 540) with a series of pi...

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Bibliographic Details
Main Authors: Pechey, R, Hollands, GJ, Marteau, TM
Format: Journal article
Language:English
Published: BioMed Central 2021