How ghost scenarios haunt strategy execution

Strategic planners are often blind about how the future will challenge their status quo. A scenario-planning mindset can help them see what they’re missing.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Lang, T, Ramirez, R
Μορφή: Journal article
Γλώσσα:English
Έκδοση: Massachusetts Institute of Technology 2023