‘Looking sharp’: price typeface influences awareness of spending in mobile payment

‘Looking sharp’: price typeface influences awareness of spending in mobile payment

We investigate whether the typeface used to display the purchase amount in the context of mobile payment influences consumers' awareness of spending. The evidence suggests that prices displayed in angular (vs. round) typeface increase the awareness of spending in the context of mobile payment v...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron:	Park, J, Velasco, C, Spence, C
Fformat:	Journal article
Iaith:	English
Cyhoeddwyd:	Wiley 2022

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