‘Looking sharp’: price typeface influences awareness of spending in mobile payment

‘Looking sharp’: price typeface influences awareness of spending in mobile payment

We investigate whether the typeface used to display the purchase amount in the context of mobile payment influences consumers' awareness of spending. The evidence suggests that prices displayed in angular (vs. round) typeface increase the awareness of spending in the context of mobile payment v...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí:	Park, J, Velasco, C, Spence, C
Formáid:	Journal article
Teanga:	English
Foilsithe / Cruthaithe:	Wiley 2022

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