On the difficulty of marketing food and drink products to men and/or women

In recent years, food and drink marketers have become increasingly interested in the question of whether there are any meaningful sex/gender differences in the world of taste/flavour perception. However, it turns out that while there are a large number of individual differences in the experience of...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Spence, C
Format: Internet publication
Sprache:English
Veröffentlicht: 2018