The bipolarity of attitudes: unfolding the implications of ambivalence
Recently, some attitude researchers have argued that the traditional bipolar model of attitudes should be replaced, claiming that a bivariate model is superior in several ways, foremost of which is its ability to account for ambivalent attitudes. This study argues that ambivalence is not at odds wit...
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| Materialtyp: | Journal article |
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SAGE Publications
2018
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