Reducing expectations for antibiotics in primary care: a randomised experiment to test the response to fear-based messages about antimicrobial resistance

<p><strong>Background</strong> To reduce inappropriate antibiotic use, public health campaigns often provide fear-based information about antimicrobial resistance (AMR). Meta-analyses have found that fear-based campaigns in other contexts are likely to be ineffective unless respond...

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Bibliographic Details
Main Authors: Roope, L, Tonkin-Crine, S, Herd, N, Michie, S, Pouwels, K, Castro-Sanchez, E, Sallis, A, Hopkins, S, Robotham, JV, Crook, DW, Peto, TEA, Peters, M, Butler, CC, Walker, AS, Wordsworth, S
Format: Journal article
Language:English
Published: BioMed Central 2020