Models of affective decision making: how do feelings predict choice?
Intuitively, how you feel about potential outcomes will determine your decisions. Indeed, an implicit assumption in one of the most influential theories in psychology, prospect theory, is that feelings govern choice. Surprisingly, however, very little is known about the rules by which feelings are t...
| Main Authors: | , , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Association for Psychological Science
2016
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