Models of affective decision making: how do feelings predict choice?

Intuitively, how you feel about potential outcomes will determine your decisions. Indeed, an implicit assumption in one of the most influential theories in psychology, prospect theory, is that feelings govern choice. Surprisingly, however, very little is known about the rules by which feelings are t...

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Main Authors: Charpentier, C, De Neve, J, Li, X, Roiser, J, Sharot, T
Format: Journal article
Language:English
Published: Association for Psychological Science 2016
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author Charpentier, C
De Neve, J
Li, X
Roiser, J
Sharot, T
author_facet Charpentier, C
De Neve, J
Li, X
Roiser, J
Sharot, T
author_sort Charpentier, C
collection OXFORD
description Intuitively, how you feel about potential outcomes will determine your decisions. Indeed, an implicit assumption in one of the most influential theories in psychology, prospect theory, is that feelings govern choice. Surprisingly, however, very little is known about the rules by which feelings are transformed into decisions. Here, we specified a computational model that used feelings to predict choices. We found that this model predicted choice better than existing value-based models, showing a unique contribution of feelings to decisions, over and above value. Similar to the value function in prospect theory, our feeling function showed diminished sensitivity to outcomes as value increased. However, loss aversion in choice was explained by an asymmetry in how feelings about losses and gains were weighted when making a decision, not by an asymmetry in the feelings themselves. The results provide new insights into how feelings are utilized to reach a decision.
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spelling oxford-uuid:ee527156-f97f-4f51-a416-4258b799e2542022-03-27T11:31:41ZModels of affective decision making: how do feelings predict choice?Journal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:ee527156-f97f-4f51-a416-4258b799e254EnglishSymplectic Elements at OxfordAssociation for Psychological Science2016Charpentier, CDe Neve, JLi, XRoiser, JSharot, TIntuitively, how you feel about potential outcomes will determine your decisions. Indeed, an implicit assumption in one of the most influential theories in psychology, prospect theory, is that feelings govern choice. Surprisingly, however, very little is known about the rules by which feelings are transformed into decisions. Here, we specified a computational model that used feelings to predict choices. We found that this model predicted choice better than existing value-based models, showing a unique contribution of feelings to decisions, over and above value. Similar to the value function in prospect theory, our feeling function showed diminished sensitivity to outcomes as value increased. However, loss aversion in choice was explained by an asymmetry in how feelings about losses and gains were weighted when making a decision, not by an asymmetry in the feelings themselves. The results provide new insights into how feelings are utilized to reach a decision.
spellingShingle Charpentier, C
De Neve, J
Li, X
Roiser, J
Sharot, T
Models of affective decision making: how do feelings predict choice?
title Models of affective decision making: how do feelings predict choice?
title_full Models of affective decision making: how do feelings predict choice?
title_fullStr Models of affective decision making: how do feelings predict choice?
title_full_unstemmed Models of affective decision making: how do feelings predict choice?
title_short Models of affective decision making: how do feelings predict choice?
title_sort models of affective decision making how do feelings predict choice
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AT denevej modelsofaffectivedecisionmakinghowdofeelingspredictchoice
AT lix modelsofaffectivedecisionmakinghowdofeelingspredictchoice
AT roiserj modelsofaffectivedecisionmakinghowdofeelingspredictchoice
AT sharott modelsofaffectivedecisionmakinghowdofeelingspredictchoice