An embedded randomised controlled trial of a Teaser Campaign to optimise recruitment in primary care
<strong>Background:</strong> Marketing communication and brand identity is a fundamental principle of advertising and end-user engagement. Health researchers have begun to apply this principle to trial recruitment in primary care. The aim of this study was to evaluate whether a Teaser Ca...
| Main Authors: | , , , , , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
SAGE Publications
2017
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