An embedded randomised controlled trial of a Teaser Campaign to optimise recruitment in primary care

<strong>Background:</strong> Marketing communication and brand identity is a fundamental principle of advertising and end-user engagement. Health researchers have begun to apply this principle to trial recruitment in primary care. The aim of this study was to evaluate whether a Teaser Ca...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों: Lee, H, Hübscher, M, Moseley, G, Kamper, S, Traeger, A, Skinner, I, Williams, C, McAuley, J
स्वरूप: Journal article
भाषा:English
प्रकाशित: SAGE Publications 2017