The multisensory perception of flavor: Assessing the influence of color cues on flavor discrimination responses

Two experiments are reported that were designed to investigate the influence of visual color cues on people's flavor discrimination and flavor intensity ratings for a variety of fruit-flavored solutions. In Experiment 1, the participants had to associate specific flavors with solutions of vario...

Full description

Bibliographic Details
Main Authors: Zampini, M, Sanabria, D, Phillips, N, Spence, C
Format: Journal article
Language:English
Published: 2007