Dark vs. light drinks: the influence of visual appearance on the consumer’s experience of beer
<p>We report evidence concerning how the visual appearance of a drink (dark vs. light pale/amber beer) can influence the consumer’s tasting experience. Two experiments were designed to study the effect of visual appearance on people’s hedonic and sensory judgments of beer. Importantly, the bee...
| Main Authors: | , , , |
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| Format: | Journal article |
| Published: |
Elsevier
2019
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