Dark vs. light drinks: the influence of visual appearance on the consumer’s experience of beer

Dark vs. light drinks: the influence of visual appearance on the consumer’s experience of beer

<p>We report evidence concerning how the visual appearance of a drink (dark vs. light pale/amber beer) can influence the consumer’s tasting experience. Two experiments were designed to study the effect of visual appearance on people’s hedonic and sensory judgments of beer. Importantly, the bee...

书目详细资料
Main Authors:	Reinoso-Carvalho, F, Dakduk, S, Wagemans, J, Spence, C
格式:	Journal article
出版:	Elsevier 2019

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