The Ethical Backlash of Corporate Branding
Past decades have witnessed the growing success of branding as a corporate activity as well as a rise in anti-brand activism. While appearing to be contradictory, both trends have emerged from common sources - the transition from industrial to post-industrial society, and the advent of globalization...
| Egile Nagusiak: | , |
|---|---|
| Formatua: | Journal article |
| Argitaratua: |
2007
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