Assessing the appropriateness of 'synaesthetic' messaging on crisps packaging
The use of synaesthetic metaphors or imagery in product advertisements and packaging has increased in popularity in recent years. However, it is often unclear whether the crossmodal associations used (e.g., between instruments and flavours) really correspond to those held by the target consumers. In...
| Main Authors: | , |
|---|---|
| Format: | Journal article |
| Language: | English |
| Published: |
2012
|