Sensitivity of willingness to pay estimates to the level of attributes in discrete choice experiments

This paper considers issues raised in the application of discrete choice experiments (DCEs) to estimating willingness to pay (WTP). The main issue addressed is the sensitivity of WTP estimates to the level of attributes. A DCE, concerned with preferences for alternative cervical screening programmes...

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Bibliographic Details
Main Authors: Ryan, M, Wordsworth, S
Format: Journal article
Language:English
Published: 2000