The development and use of mass media interventions for health-care messages about back pain: what do members of the public think?
The study sought to identify and explore the opinions, beliefs and views of members of the public regarding the use of media interventions for the delivery of health-care messages. It used a draft back pain campaign looking at the level of credibility, acceptability and trust in the authority of the...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
2007
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| _version_ | 1797105853205053440 |
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| author | Barker, K Minns Lowe, C Reid, M |
| author_facet | Barker, K Minns Lowe, C Reid, M |
| author_sort | Barker, K |
| collection | OXFORD |
| description | The study sought to identify and explore the opinions, beliefs and views of members of the public regarding the use of media interventions for the delivery of health-care messages. It used a draft back pain campaign looking at the level of credibility, acceptability and trust in the authority of these messages. Sixty-eight members of the public participated in the study. A qualitative study design was used with semi-structured focus groups and a sampling frame including gender, age, socio-economic group, and experience of back pain. Three main themes were identified. 1. Media consumption. 2. Credibility. 3. Specific issues surrounding the proposed sample media campaign. The use of media to provide health-care information was viewed positively, with the NHS perceived as the most trustworthy source, and Government bodies viewed with scepticism. Issues surrounding the language, terminology and tone of campaigns were raised. A closer collaboration between health-care professionals and the public is advocated to achieve valuable and effective media campaigns. |
| first_indexed | 2024-03-07T06:53:16Z |
| format | Journal article |
| id | oxford-uuid:fd404420-61c4-42af-ad7f-de1848d06422 |
| institution | University of Oxford |
| language | English |
| last_indexed | 2024-03-07T06:53:16Z |
| publishDate | 2007 |
| record_format | dspace |
| spelling | oxford-uuid:fd404420-61c4-42af-ad7f-de1848d064222022-03-27T13:27:31ZThe development and use of mass media interventions for health-care messages about back pain: what do members of the public think?Journal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:fd404420-61c4-42af-ad7f-de1848d06422EnglishSymplectic Elements at Oxford2007Barker, KMinns Lowe, CReid, MThe study sought to identify and explore the opinions, beliefs and views of members of the public regarding the use of media interventions for the delivery of health-care messages. It used a draft back pain campaign looking at the level of credibility, acceptability and trust in the authority of these messages. Sixty-eight members of the public participated in the study. A qualitative study design was used with semi-structured focus groups and a sampling frame including gender, age, socio-economic group, and experience of back pain. Three main themes were identified. 1. Media consumption. 2. Credibility. 3. Specific issues surrounding the proposed sample media campaign. The use of media to provide health-care information was viewed positively, with the NHS perceived as the most trustworthy source, and Government bodies viewed with scepticism. Issues surrounding the language, terminology and tone of campaigns were raised. A closer collaboration between health-care professionals and the public is advocated to achieve valuable and effective media campaigns. |
| spellingShingle | Barker, K Minns Lowe, C Reid, M The development and use of mass media interventions for health-care messages about back pain: what do members of the public think? |
| title | The development and use of mass media interventions for health-care messages about back pain: what do members of the public think? |
| title_full | The development and use of mass media interventions for health-care messages about back pain: what do members of the public think? |
| title_fullStr | The development and use of mass media interventions for health-care messages about back pain: what do members of the public think? |
| title_full_unstemmed | The development and use of mass media interventions for health-care messages about back pain: what do members of the public think? |
| title_short | The development and use of mass media interventions for health-care messages about back pain: what do members of the public think? |
| title_sort | development and use of mass media interventions for health care messages about back pain what do members of the public think |
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