The role of digital and social media marketing in consumer behavior

The role of digital and social media marketing in consumer behavior

This article reviews recently published research about consumers in digital and social media marketing settings. Five themes are identified: (i) consumer digital culture, (ii) responses to digital advertising, (iii) effects of digital environments on consumer behavior, (iv) mobile environments, and...

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Dades bibliogràfiques
Autor principal:	Stephen, AT
Format:	Journal article
Idioma:	English
Publicat:	Elsevier 2015

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