The role of digital and social media marketing in consumer behavior

The role of digital and social media marketing in consumer behavior

This article reviews recently published research about consumers in digital and social media marketing settings. Five themes are identified: (i) consumer digital culture, (ii) responses to digital advertising, (iii) effects of digital environments on consumer behavior, (iv) mobile environments, and...

書誌詳細
第一著者:	Stephen, AT
フォーマット:	Journal article
言語:	English
出版事項:	Elsevier 2015

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