The contribution of product strategy towards readers' acceptance of the New Straits Times / Muhamad Azhar Parid Azmi
The purpose of this research is to study the contribution of product strategy towards readers' acceptance of the New Straits Times. The New Straits Times has a lower readership among NTSP group newspaper. So to increase the readership of the newspaper, product strategy will be the main factors...
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| Materialtyp: | Student Project |
| Språk: | English |
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Faculty of Business and Management
2007
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| Länkar: | https://ir.uitm.edu.my/id/eprint/20926/1/PPb_MUHAMAD%20AZHAR%20PARID%20AZMI%20M%20BM%2007_5.pdf |