Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib

Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib

The purpose of this study was to determine the factor influencing customer purchasing decision through online shopping in Malaysia. The variables consist of promotion, product feature and website application. The respondents were 77 millennial student in University Teknologi Mara (UiTM) Kampus Banda...

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Bibliographic Details
Main Author: Bachok @ Akib, Muhammad Nur Akmal
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Telemarketing. Internet marketing
Market segmentation. Target marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Sales promotion
Melaka
Online Access:https://ir.uitm.edu.my/id/eprint/21026/1/PPb_MUHAMMAD%20NUR%20AKMAL%20BACHOK%20%40%20AKIB%20M%20BM%2018_5.pdf

Internet

https://ir.uitm.edu.my/id/eprint/21026/1/PPb_MUHAMMAD%20NUR%20AKMAL%20BACHOK%20%40%20AKIB%20M%20BM%2018_5.pdf

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