Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
The purpose of this study was to determine the factor influencing customer purchasing decision through online shopping in Malaysia. The variables consist of promotion, product feature and website application. The respondents were 77 millennial student in University Teknologi Mara (UiTM) Kampus Banda...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21026/1/PPb_MUHAMMAD%20NUR%20AKMAL%20BACHOK%20%40%20AKIB%20M%20BM%2018_5.pdf |