Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani
In recent years, the growth of small firms and their importance to the nation's economies has been accompanied by a significant increase in interest in the nature of marketing practices. The mass consumer markets have become fragmented and call for flexible and adaptable marketing approaches (B...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2004
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21280/1/PPb_SHAFIZA%20AB%20SANI%20M%20BM%2004_5.pdf |