The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff

The purpose of this study is to evaluate the effectiveness of road show promotion of A'Famosa Sales and Marketing Sdn. Bhd, in Kuala Lumpur. This is done by identifying several variables, which are thought able to give positive impact to sales, through surveys conducted on A'Famosa road sh...

詳細記述

書誌詳細
第一著者: Mohd Shariff, Amir Hussein
フォーマット: Student Project
言語:English
出版事項: Faculty of Business and Management 2007
主題:
オンライン・アクセス:https://ir.uitm.edu.my/id/eprint/21392/1/PPb_AMIR%20HUSSEIN%20MOHD%20SHARIFF%20M%20BM%2007_5.pdf