Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari

Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari

The cosmetic industry is one of the fastest industry that rapidly grow and profitable for the country. There are few studies within male branded cosmetic products since people always thought cosmetic is related to make-up. However, this study is emphasized on male branded cosmetic products. The purp...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Johari, Nurul Filza Irdina
Formáid: Student Project
Teanga:English
Foilsithe / Cruthaithe: Faculty of Business and Mangement 2018
Ábhair:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Malaysia
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Rochtain ar líne:https://ir.uitm.edu.my/id/eprint/21756/1/PPb_NURUL%20FILZA%20IRDINA%20JOHARI%20M%20BM%2018_5.pdf

Ar líne

https://ir.uitm.edu.my/id/eprint/21756/1/PPb_NURUL%20FILZA%20IRDINA%20JOHARI%20M%20BM%2018_5.pdf

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