The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir

The overall objective of this study is to identify association between Corporate Social Responsibility (CSR) with customer satisfaction towards banking sector, to identify association between Customer-Company Identification (CCI) with customer satisfaction towards banking sector, to identify associa...

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Bibliografische gegevens
Hoofdauteur: Ahmad Hidhir, Wan Nur Hidayah
Formaat: Student Project
Taal:English
Gepubliceerd in: Faculty of Business and Management 2018
Onderwerpen:
Online toegang:https://ir.uitm.edu.my/id/eprint/21792/1/PPb_WAN%20NUR%20HIDAYAH%20WAN%20AHMAD%20HIDHIR%20M%20BM%2018_5.pdf