Customers' awareness towards products offered by Budayatama Corporation Sdn Bhd / Rafidah Isa

The study is based on the customer awareness towards the product offerings by Budayatama Corporation Sdn Bhd. Products can be classified as either business (industrial) or consumer products, depending on the buyer's intentions. The key distinction between the two types of products is their inte...

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Bibliographic Details
Main Author: Isa, Rafidah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/22378/1/PPb_RAFIDAH%20ISA%20M%20BM%2007_5.pdf