A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman
The purpose of this study is to identify the effect of service quality dimension (SERVQUAL model) towards customer satisfaction in Z Rich Corporation, The five dimension of SERVQUAL have been influence on customer satisfaction. The five dimension are tangible, reliability, responsiveness, assurance...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2015
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/24590/1/PPb_AFIQAH%20IZZATI%20OSMAN%20M%20BM%2015_5.pdf |
| _version_ | 1796901948566274048 |
|---|---|
| author | Osman, Afiqah Izzati |
| author_facet | Osman, Afiqah Izzati |
| author_sort | Osman, Afiqah Izzati |
| collection | UITM |
| description | The purpose of this study is to identify the effect of service quality dimension (SERVQUAL model) towards customer satisfaction in Z Rich Corporation, The five dimension of SERVQUAL have been influence on customer satisfaction. The five dimension are tangible, reliability, responsiveness, assurance and empathy as the independent variables while for the dependent variable is customer satisfaction. This research have been improved by questionnaire for the purpose of data collection and distributing it to 100 respondent and the questionnaire were filled up by the customers who come to Z Rich showroom and also customer who already purchased the product before. |
| first_indexed | 2024-03-06T01:57:37Z |
| format | Student Project |
| id | uitm.eprints-4590 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:57:37Z |
| publishDate | 2015 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-45902019-07-22T03:30:54Z https://ir.uitm.edu.my/id/eprint/24590/ A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman Osman, Afiqah Izzati Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction The purpose of this study is to identify the effect of service quality dimension (SERVQUAL model) towards customer satisfaction in Z Rich Corporation, The five dimension of SERVQUAL have been influence on customer satisfaction. The five dimension are tangible, reliability, responsiveness, assurance and empathy as the independent variables while for the dependent variable is customer satisfaction. This research have been improved by questionnaire for the purpose of data collection and distributing it to 100 respondent and the questionnaire were filled up by the customers who come to Z Rich showroom and also customer who already purchased the product before. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24590/1/PPb_AFIQAH%20IZZATI%20OSMAN%20M%20BM%2015_5.pdf A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman. (2015) [Student Project] <http://terminalib.uitm.edu.my/24590.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Osman, Afiqah Izzati A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman |
| title | A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman |
| title_full | A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman |
| title_fullStr | A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman |
| title_full_unstemmed | A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman |
| title_short | A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman |
| title_sort | study on effects of service quality dimension towards customer satisfaction in z rich corporation sdn bhd afiqah izzati osman |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/24590/1/PPb_AFIQAH%20IZZATI%20OSMAN%20M%20BM%2015_5.pdf |
| work_keys_str_mv | AT osmanafiqahizzati astudyoneffectsofservicequalitydimensiontowardscustomersatisfactioninzrichcorporationsdnbhdafiqahizzatiosman AT osmanafiqahizzati studyoneffectsofservicequalitydimensiontowardscustomersatisfactioninzrichcorporationsdnbhdafiqahizzatiosman |