Customer awareness and acceptance towards Billion Marketing's in-house brand for leather products 'RORINE' / Mazumi Jaafar
In today's highly competitive retail industry, in-house brands products are becoming more and more important. As department stores and specialty outlets rely less on manufacturer brands and more on promoting their own in-house brands. In-house brands give the retailer greater control over the m...
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| Format: | Thesis |
| Language: | English |
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1998
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| Online Access: | https://ir.uitm.edu.my/id/eprint/2555/1/2555.pdf |