Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor
This study examines on the factors affecting buying behaviour in online shopping among employees of PLUS Malaysia Berhad (PMB). Online uying behaviour is a broad scope that encompasses many determinants but in this study, the researcher specifically focuses on five determinants which are perceived b...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25811/1/PPb_NOR%20ASHIKIN%20MOHD%20NOR%20BM%20M%2019_5.pdf |