A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin
The purpose of this study was to investigate the relationship of the selected independent variables: advertising, sales promotion, direct marketing and personal selling with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, four hypotheses...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/26353/1/PPb_NURSYAHRIAH%20AINI%20KHIRUDIN%20BM%20M%2014_5.pdf |