The effectiveness of rebranding towards TM: through advertising and reputation / Noor Asyikin Rohman

This thesis reports on a study that attempts to provide some insights about how effective the rebranding strategies being implement to TM. Branding is an effective marketing strategy tool that has been used with frequent success in the past. Today, branding is experiencing a new popularity resulting...

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Bibliographic Details
Main Author: Rohman, Noor Asyikin
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/26585/1/26585.pdf