The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin

Research have demonstrated that there are a few variables that impact a client's choice to repurchase an item or benefit or to be faithful to be a specific item. . Lau et al. (2006) in his article said that there were a few components that affected buyers' image steadfastness towards certa...

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Bibliographic Details
Main Authors: Abdul Majid, Muhammad Faheem, Hussin, Niftahul Janna
Format: Student Project
Language:English
Published: Faculty of Business and Management 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/26797/1/PPb_MUHAMMAD%20FAHEEM%20ABDUL%20MAJID%20%20BM%20M%2016_5.pdf