Factors that influence brand equity of sport shoes product among UiTM students / Muhammad Naim Zulkifli
Brand equity can be assumed as the feelings, thoughts and also images perceived by the consumers once they interact with the brand. Hence, it is important in having good brand equity as company tends to generate higher profit from good relations made with the consumers. This thesis is conducted to i...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/26806/1/PPb_MUHAMMAD%20NAIM%20ZULKIFLI%20%20BM%20M%2016_5.pdf |